Growth Marketing Specialist (Remote)

Marketing
US
December 22, 2023
USD $55000 - USD $75000 / year
Full Time
Application deadline closed.

Job Description

About the job

Job Description

Mogo is on the hunt for a Growth Marketing Specialist who embodies an ‘always be learning’ attitude, thrives in a fast-paced environment, and brings intensity to their work. We’re looking for a results-focused marketer with a proven track record of making a significant impact. This role is perfect for a versatile marketing professional who is not just experienced, but also agile in using diverse channels for exponential growth. Our ideal candidate is a marketing expert, proficient across various platforms, and skilled at conducting robust tests to uncover and capitalize on the most effective growth strategies.

The base salary for this role is: $55,000 – $75,000

Key Responsibilities

  • Strategize Across Channels: Create and implement strategies across various marketing channels to grow member base and product usage.
  • Manage paid and unpaid performance: paid digital campaigns, affiliate/partnerships, SEO, website/landing page conversion, onboarding, email and SMS campaigns, and customer retention/reactivation strategies.
  • Optimize Marketing Funnel: Develop strategies to optimize the entire marketing funnel from awareness to retention.
  • Prioritize Growth Opportunities: Identify and prioritize marketing channels and opportunities that unlock the most efficient and effective growth opportunities.
  • Data Analysis and Strategy: Extract actionable insights from data and integrate these into cohesive growth tests and strategies.
  • Quantitative Modeling: Analyze performance data to build predictive growth models.
  • Cross-Channel Strategy Execution: Utilize multiple channels (organic and paid social, PPC advertising, email marketing, etc.) to drive traffic and nurture leads through the marketing funnel.
  • CRO and Customer Journey Optimization: Conduct channel and website conversion rate optimization (CRO) to improve the entire customer journey.
  • Customer Segmentation and Personalization: Expertise in segmenting customers and personalizing experiences based on behavior and psychographic data.
  • Advanced Testing: Employ advanced A/B testing methodologies to validate hypotheses and refine marketing strategies.
  • Martech Expertise: Stay updated with the latest marketing technologies and tools, and provide insights on CRM, ESP, and more.
  • Channel Resource Management: Manage budgets across channels and track key metrics like ROAS, CAC, and LTV.
  • Accountable for metrics such as CAC, lead acquisition growth, and conversion rates on the website and apps.
  • Manage the email marketing program execution, including segmentation, targeting, set-up, testing, proofing, tracking, execution, reporting, and optimizing on time.
  • Responsible for adherence to all privacy and legal requirements(i.e. CASL), ensuring subscriptions, and permissions are seamless for all clients.

Collaboration And Skills

  • Collaborate with agencies and internal teams on campaign strategies across platforms including Meta, Google, TikTok, etc.
  • Work closely with the design team for creative development and utilize AI tools for testing new creatives.
  • Work with third parties and the internal creative team to create UGC content and engage with our affiliate network and partners to drive growth.
  • Coordinate with BI and Analytics to implement accurate and thorough reporting.
  • Partner with the Product and Credit Risk teams to implement and evaluate tests and identify customer segments for reactivation and retention.
  • Proficiency in HTML and experience managing campaigns in Braze/Sendgrid/Intercom and a clear understanding of CDP platforms like Segment.

About Us

We help make it easy for Canadians to achieve financial freedom while making a positive impact.

We live in the most innovative and technologically advanced era, yet so much struggle exists. Most of us are far from where we want to be financially.

We all want a better future. A better world where reaching financial freedom is a question of when, not if. One that’s equitable so that all can prosper. One that’s safe from the impact of climate change.

Our money has the power to change the world. It’s up to us to do things differently.

Apply today! Mogo is an inclusive place to spend your work life. We hire team members for their talent and diverse backgrounds. Bring your unique perspective to Mogo and help our customers achieve their best financial lives.

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