Manager – Digital Marketing
Job Description
Execute the marketing strategy for digital platforms in consultation with Head-Marketing who is developing the marketing strategy
Managing all web content including our website, blogs, social media handles
Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand s visibility on bigger platforms
Conceptualize online events and reach our TG to ensure success of such online events.
Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects – covering all activities done to ensure good coverage for the event)
Prepare weekly MIS on the events planned; Digital/Social Media evaluation.
Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
Develop and maintain the company s website; manage all communication; review the website constantly and keep the content relevant all the time
Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand s visibility on bigger platforms
Building brand awareness and ensure brand consistency across all channels of consumer engagement on the digital medium
Conceptualize online events and reach our TG to ensure success of such online events.
Conduct analytical studies through the digital medium to find and understand various changing consumer buying trends, changing taste, consumer expectations and submit the research reports to all stakeholders within the organization for making necessary changes to meet consumer expectations
Manage Marketing Budget across various digital medium.
