Manager – Marketing

Job Description

Category Management

# Retailer Relationship

# Category Campaign Planning & Execution

# Budget Planning & Management

# Retailer Led Events & Planning

# Business Analysis and Strategy to enhance category sales

# Maximize consumption and reach targets for category

# Devising promotion Plan and ensuring execution

# Campaign briefing to team to ensure timelines are met

# SOH with brands as per KPIs

# Working Knowledge of Media Planning, Social Media, Finance & Legal Aspects of Business

Loyalty Program Management

# Day to Day management of Loyalty Program of the organisation

# Analysing performance and taking corrective measures

# Performance Reporting

# Liaison with Agency for App Operations

# Ownership of the program for the center

Event Management

# Conceptualizing interesting and relevant events

# End to end of management and organization of the events

# Ensure Promotion to maximize footfalls

# Ensure relevant alliances are done

# Partner integrations within events.

WhatsApp Chatbot

# Day to day management of the bot and its operations

# Liaison with Agency to drive app adaptability

# Drive new initiatives

# Ensure support team is aligned and working at optimum levels

# Explore new use cases and ensure efficiency in current use cases

CRM Management

# Day to day running of CRM program for the center

# Ensure maximum new data is collected and uploaded on the system

# Maximize data enrichment with relevant campaigns

# Run campaigns through the CRM program and ensure results as per set KPIs

Candidate must have prior experience with below:
#Writing copies

#Creative Aesthetic Understanding

#Media Buying/Execution

#Managing and initiating Alliances

#Digital Marketing