CRM Executive – Backend

Job Description

Delivery of all CRM activity for the business including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programmer and other activity streams as required
Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered
Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
Proofing all campaign and ensuring that quality standards are met
Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate
Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
Track all campaigns and report performance on a regular basis
Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved
Helping to CRM front end in drafting of Mails, IOMs, Construction updates.
Processing files for FNF NOCs and coordinating with ERP Team & Prepare MIS Report, Liability, refund & brokerage Prepare ATS, Demand & checking